Building Market Leaders
Since 1995 Growth Ventures has been providing innovative strategies for clients looking to build strong consumer brands and realize their full upside business potential.
We were founded in the Southwest – drawing inspiration from the the natural beauty of the mountains, canyons, and deserts. It’s an inspiring area that demonstrates that spectacular growth can happen in even nature’s most challenging environments. It’s an analogy that fits well with business today, where creating breakout growth has never been more challenging.
We provide the “GPS” for brand building growth strategy
– combining custom consumer insights with a deep base of brand building experience to frame the vision and strategy to deliver breakout performance.
From years of experience and study, our practice focuses on the three areas that most often drive sustained growth performance: Growth Strategy, Brand Strategy, and Innovation
Our expertise is brand building. The partners’ experience includes leading the development of four $100M new products prior to starting Growth Ventures.
This coupled with over 25 years of consulting success has developed a deep pool of best practices to drive growth. We leverage this experience and our partnership with the Sunrise Strategic Partners team to build competitive strategies and solutions to our client's growth needs.
The Cornerstones of Breakout Growth
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Growth Strategy
For over 25 years we have developed short and long term growth strategies that drive the upside opportunity for brands. We base our strategies on future focused consumer insights that position brands to know where and how to win.
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Growth Branding
Becoming a preferred brand is a gateway to accelerated growth and market outperformance. We leverage unique consumer insights to help brands strengthen their competitive edge and better realize their true growth potential.
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Innovation Strategy
Nothing transforms markets more than strong innovations that capture the evolving needs of consumers. Growth Ventures has a long track record in building breakthrough new products and brand portfolios.
Core Focal Areas to Leverage Brand Building & Growth Strategies
Who: Super Consumer Discovery
Discover future Super Consumers for the brand: A gateway to breakout growth
Winning with heavy users can drive sales +50% or higher
Align brand & growth strategy to win with their needs
What: Platforms & Products
Defines a “Three Year House” for the Brand’s future portfolio
Growth strategy: Three year expansion plan with short and long term growth drivers
Consumer proven portfolio: best categories, platforms, and products for growth
TURF Analysis frames optimal size and product offerings
Why: Competitive Positioning
Brands win on 3 pivotal fronts: They drive higher sales, they are more extendable to new areas, and are better insulated vs. competition
Competitive positioning: Strengthens brand appeal and differentiation
Research to explore and test the best packaging designs and communication
Where: Channels & Retailers
Strategic Selling: Drives increased breadth and depth of distribution
Green Grid: Detailed growth plan for the Top Ten Retailers
Flagship accounts to establish and prove the brand’s upside potential
When: Occasions & Dayparts
Opportunities to build household penetration and usage
Significant potential driver of breakout growth and brand presence
Example: Kodiak’s expansion into frozen breakfast (dramatically increased sales by playing in a new, frequent usage occasion)