Brand Strategy
Becoming a preferred brand is a gateway to accelerated growth, consumer loyalty, and market outperformance.
The strongest brands capture the hearts and minds of their core consumers – establishing a connection that feeds long-term growth and expansion potential.
We leverage in-depth consumer insights and our experience to make brands more engaging with competitively advantaged differentiation.
Growth Branding
The Growth Branding service develops the upside potential of your brand by creating a stronger basis for consumer engagement / loyalty and meaningful competitive differentiation.
Creates a foundation to win with future heavy users which fuels faster brand growth and captures upside potential to lead with these high impact consumers.
Driven by this service, Growth Ventures has a proven track record of both building new breakout new brands as well as evolving established brands into expanded growth performance.
Packaging Exploratory and Optimization
An increasingly popular service to develop and
test packaging design and communications.
Tests insights to optimize the sales power
and brand building potential with deep dives on graphics and messaging.
The Brand Strategy Accelerator
Defines the “brand gap” between positioning strategy and consumer perceptions.
As an example, we have identified significant close-in growth opportunities for brands by discovering the “brand gaps” that often exist with various target groups.
These insights are used to develop an enhanced
brand positioning and “go to market” growth strategy.