Brand Strategy

Becoming a preferred brand is a gateway to accelerated growth, consumer loyalty, and market outperformance.

The strongest brands capture the hearts and minds of their core consumers – establishing a connection that feeds long-term growth and expansion potential. 

The Brand Accelerator has a long track record of positioning a wide array of brands for accelerated long term growth runs including Kodiak, Maple Hill, One Mighty Mill, and Sweet Loren’s.

The Brand Accelerator

Develops a clear pathway to brand building by developing a test proven consumer positioning and branding strategy that serves as a North Star for business building marketing

Bridging from this foundation, the Brand Accelerator provides direction for full activation across product, packaging, and communications. The primary deliverables from the Brand Accelerator include:

  • Strategic Foundations: Deep Dive on Target Consumer Needs, Market Trends, and Competition

  • Super Consumer Discovery

  • Develop and Test Optimized Brand Positioning Strategy

  • Comprehensive Brand Accelerator Study

  • Direction on Leading Marketing Drivers

  • Go to Market Activation Planner

  • Sales Strategy Amplifier to Drive Distribution

The Packaging Accelerator

Provides a close-up assessment of design and communication options with a goal of optimizing the sales impact of a brand’s packaging

  • Close-up prioritization of communications – Identify the most motivating messaging and delivery options to motivate and increase purchase interest.

  • Analyze design options – Identify the most effective front and back panel designs to engage consumers and increase purchase interest.

  • Create insights across key target consumers – with a close-up look at the preferences and purchase intent drivers among projected heavy brand consumers and BFY consumers.

  • Establish benchmarks for both monadic and direct comparisons with the current packaging covering:

    • Provides a competitive edge by highlighting driving benefits

    • Prioritization of support points

    • The brand story

    • Overall brand preference and differentiation

The Advertising Accelerator

Provides an-depth look the effectiveness of communication campaigns and individual executions (television, print, and / or social)

The primary deliverables from the Advertising Accelerator include:

  • Campaign and Ad Assessment (across multiple consumer targets)

  • Message Diagnostics / Optimization

  • Projected Brand and Business Impact