Growth Services
Roadways to Breakout Growth
We were founded in the Southwest – drawing inspiration from the the natural beauty of the mountains, canyons, and deserts. It’s an inspiring area that demonstrates that spectacular growth can happen in even nature’s most challenging environments. It’s an analogy that fits well with business today, where creating breakout growth has never been more challenging.
Our Growth Services are designed with a specialized focus on the three fronts most often leveraged by the best growth companies to deliver sustainable brand leadership and business momentum.
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Growth Strategy
-Growth Strategy Accelerator
-Growth Vision & 3 Year Roadmap
-Expanded Portfolio Strategy
-Short / Long Term Growth Drivers
-Momentum Marketing
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Brand Strategy
-The Brand Accelerator
-Competitive Positioning Strategy
-Super Consumer Insights
-Packaging Exploratory
-Brand Tracking
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Innovation Strategy
-New Products Accelerator
-Competitive Portfolio Strategy
-Innovation Platform Development
-Product & Packaging Testing
-Strategic Selling Foundations
Who: Super Consumer Discovery
Discover future Super Consumers for the brand: A gateway to breakout growth
Winning with heavy users can drive sales +50% or higher
Align brand & growth strategy to win with their needs
What: Platforms & Products
Defines a “Three Year House” for the Brand’s future portfolio
Growth strategy: Three year expansion plan with short and long term growth drivers
Consumer proven portfolio: best categories, platforms, and products for growth
TURF Analysis frames optimal size and product offerings
Why: Competitive Positioning
Brands win on 3 pivotal fronts: They drive higher sales, they are more extendable to new areas, and are better insulated vs. competition
Competitive positioning: Strengthens brand appeal and differentiation
Research to explore and test the best packaging designs and communication
Where: Channels & Retailers
Strategic Selling: Drives increased breadth and depth of distribution
Green Grid: Detailed growth plan for the Top Ten Retailers
Flagship accounts to establish and prove the brand’s upside potential
When: Occasions & Dayparts
Opportunities to build household penetration and usage
Significant potential driver of breakout growth and brand presence
Example: Kodiak’s expansion into frozen breakfast (dramatically increased sales by playing in a new, frequent usage occasion)