Innovation Strategy
Nothing transforms markets more than strong innovations that capture the evolving needs that will define future categories. As such, new products are often the high-octane fuel for the most spectacular ascents to market leadership.
We know how to build winning innovations: Our track record of introducing four $100 million brands coupled with years of innovation strategy success provides a unique expertise in this area.
The New Product Navigator
Explores, develops, and tests future market gap opportunities
Translates concepts into competitively positioned innovation ideas and platforms
Provides unique insights on future heavy users and how to appeal to them
New product innovation is integrated into an expanded brand portfolio strategy with clearly defined performance drivers
Consumer testing highlights new product potential with brand building direction
on all of the core marketing fronts
Develops the sales story to incremental sales potential while capturing the upside
for distribution potential
Portfolio Growth Strategy
This service frames the portfolio strategy and prioritizes breakout opportunity fronts
Creates the "brand house” for innovation that frames what the brand could become
Develops competitive expansion platforms encompassing product,
packaging, and target specific innovation
Consumer insights driven strategy to develop leadership positions
within targeted priority markets or segments