
Innovation Strategy
Nothing transforms markets more than strong innovations that capture the evolving needs that will define future categories. As such, new products are often the fuel for the most spectacular ascents to market leadership.
Our innovation track record includes introducing four $100 million brands prior to stating Growth Ventures coupled with years of innovation strategy success with clients such as Kodiak, Celestial Seasonings, Sweet Loren’s, Brianna’s, pact, and Ben & Jerry’s.
The Growth Ventures portfolio for breakout innovation development includes the following three custom services:
The New Products Navigator
The Innovation Accelerator
Product Testing 2.0
New Products Navigator
A comprehensive custom service that develops strategic innovation platforms and concepts resulting in a loaded short and long term expansion portfolio.
This service frames the portfolio strategy and prioritizes breakout opportunity fronts
Creates the "brand house” for innovation that frames what the brand could become
Develops competitive expansion platforms encompassing product,
packaging, and target specific innovationConsumer insights driven strategy to develop leadership positions
within targeted priority markets or segments
The Innovation Accelerator
A fast-track process that centers building a portfolio of test proven concepts by identifying future heavy brand users and developing products that fit their needs.
Outcomes of the Innovation Accelerator Studies have included:
Growth Mapping: Framing 3 Year Expansion Strategy
New Category / Market Strategy
Development and Testing Innovation Platforms / Concepts
Category and Segment Impact
Super Consumer Targeting
TURF Analysis for Line Optimization
Brand Revitalization via Product Evolution
Strategic Selling to Drive Distribution Coverage
Packaging Studies (covering design and messaging)
Product Testing and Optimization
Product Testing 2.0
Provides an enhanced Home Use testing capability that provides improved consumer feedback on a wide array of areas including new platform or product development, line extensions, and product improvements.
Advantages include:
Precision Targeting
Extended Usage & Occasion Feedback
Combination of Quantitative & Qualitative Guidance