Innovation Strategy

Nothing transforms markets more than strong innovations that capture the evolving needs that will define future categories. As such, new products are often the high-octane fuel for the most spectacular ascents to market leadership.

We know how to build winning innovations:  Our track record of introducing four $100 million brands coupled with years of innovation strategy success with clients such as Kodiak, pact, Farm Rich, & Jarlsberg.

The Innovation Accelerator

Building Solutions

  • Creative growth mapping, gap analysis, & portfolio strategy

  • Super Consumer targeting

  • Occasion targeting

  • Category & segment positioning

  • Develop and test innovation platforms

  • Packaging testing & Product testing

  • TURF assessment: line optimization

  • Leveraging innovation insights into Strategic Selling and broader distribution

Portfolio Growth Strategy

  • This service frames the portfolio strategy and prioritizes breakout opportunity fronts

  • Creates the "brand house” for innovation that frames what the brand could become

  • Develops competitive expansion platforms encompassing product,
    packaging, and target specific innovation

  • Consumer insights driven strategy to develop leadership positions
    within targeted priority markets or segments