Innovation Strategy

Nothing transforms markets more than strong innovations that capture the evolving needs that will define future categories. As such, new products are often the fuel for the most spectacular ascents to market leadership.

Our innovation track record includes introducing four $100 million brands prior to stating Growth Ventures coupled with years of innovation strategy success with clients such as Kodiak, Celestial Seasonings, Sweet Loren’s, Brianna’s, pact, and Ben & Jerry’s.

The Growth Ventures portfolio for breakout innovation development includes the following three custom services:

  • The New Products Navigator

  • The Innovation Accelerator

  • Product Testing 2.0

New Products Navigator

A comprehensive custom service that develops strategic innovation platforms and concepts resulting in a loaded short and long term expansion portfolio.

  • This service frames the portfolio strategy and prioritizes breakout opportunity fronts

  • Creates the "brand house” for innovation that frames what the brand could become

  • Develops competitive expansion platforms encompassing product,
    packaging, and target specific innovation

  • Consumer insights driven strategy to develop leadership positions
    within targeted priority markets or segments

The Innovation Accelerator

A fast-track process that centers building a portfolio of test proven concepts by identifying future heavy brand users and developing products that fit their needs.

Outcomes of the Innovation Accelerator Studies have included:

  • Growth Mapping: Framing 3 Year Expansion Strategy

  • New Category / Market Strategy

  • Development and Testing Innovation Platforms / Concepts

  • Category and Segment Impact

  • Super Consumer Targeting

  • TURF Analysis for Line Optimization

  • Brand Revitalization via Product Evolution

  • Strategic Selling to Drive Distribution Coverage

  • Packaging Studies (covering design and messaging)

  • Product Testing and Optimization

Product Testing 2.0

Provides an enhanced Home Use testing capability that provides improved consumer feedback on a wide array of areas including new platform or product development, line extensions, and product improvements.

Advantages include:

  • Precision Targeting

  • Extended Usage & Occasion Feedback

  • Combination of Quantitative & Qualitative Guidance