Strategic Planning Insights

Growth Ventures has two primary insight services that support strategic planning along with custom studies that have been done to assess markets, consumer segments, and / or brand potential.  Some of the custom studies we have done include projects for international expansion.

Growth Potential Assessor:  Provides both an in-depth view of a brand’s growth potential through analyzing three primary vantage points of brand performance and penetration.

Growth Potential and Planning: Growth opportunity sizing and “white space” analysis on a brand’s bullseye Total Addressable Market.

Breakout Potential: Maps how well the brand is positioned with different key target consumer groups on penetration, trial, and conversion. Provides comparative benchmarks to spotlight strengths, gaps, and opportunity areas.

Portfolio Strategy & Strategic Priorities: Customized analysis on key platforms and / or innovation areas is an added area that can be explored for a tighter look at growth strategy options.

Brand Tracker: Analyzes brand strength and momentum through a series of traditional and customized strategic brand tracking measures.

As an example:

  • Brand Awareness: Unaided and aided vs. different target consumers

  • Brand Conversion: An especially interesting measure to track relative to competitive benchmarks

  • Portfolio Consumer Tracker: Covers leading brand platforms

  • Net Promoter Ratings: Comparative reads vs. competition

  • Forward Projections on Innovation: Select measures on specific product or marketing initiatives